Bored on lockdown, you look up the reviews for a film you’ve heard about. The initial screen on Rotten Tomatoes indicates that it’s great, 93%, but experience reminds you that this is just the critics’ score.
You click through to the full page, and the audience score is 14%.
Wha . . . ?
There are various conspiracy theories about this, like how big studios manipulate ratings on YouTube trailers. But having looked at many examples, the truth seems fairly prosaic.