People often talk about how much Western values have transformed since the 1960s, an interval of 60 years, but social change can happen much, much faster than that. Cultural norms can shift in 15, 10 or even 5 years under the right circumstances.
In 2006, 49% of Americans believed that it was ‘very important’ for couples with children to be married. By 2020, that percentage had fallen to 29%.
Between 2013 and 2019, the percentage who accepted same-sex relationships rose from 60% to 72%.
In 2016, 23% of US voters agreed that whites benefit ‘a great deal’ from advantages in society that blacks don’t have. In 2020, that number had risen to 34%. That’s a pretty big shift in just four years.
During the same period, those agreeing that newcomers strengthen American society rose from 46% to 60%.
In 2013, 70% of Americans thought that race relations were ‘good’. By 2018, that number had dropped to 51%.
What does this mean?
I doubt that relations between the races have really plummeted that much since 2013, or that marriage has objectively become less important, or that immigrants suddenly got better for America.
Obviously, people’s views are changing. Very quickly.
Another example: consider how quickly media and SJW obsession has shifted from the Campus Rape Epidemic (2014-2015) to Transgender Bathrooms (2016) to the Muslim Ban (2017) to Children in Cages (2018) to Extinction Rebellion (2019) to BLM (2020).
See these trends for yourself by playing with Google Trends. It’s hours of fun!
Why these sudden changes in focus? I put it to you that it is not because campus rape suddenly became a huge problem in 2014 and was solved in 2015, nor that climate change was swiftly halted in late 2019.
Rather, the hive mind is driven by media signals, including tightly curated social media. The education system also plays its part in the mercurial zeitgeist, as does publishing.
These changes are not random noise nor a cultural form of genetic drift. To a greater extent, they are the result of open or clandestine campaigns to change people’s minds.
You can see how easy it is.
We sometimes despair about how many people hold a view we don’t like. Take me, for example. I’m regularly griping that the vast majority of Australians applaud travel restrictions that are preventing citizens from returning home and leaving them in penury overseas. Australians also love restrictions on people leaving the country, state border closures, strict lockdowns and mandatory masks everywhere.
However, I need to take a deep breath and remind myself: they support these things because they have been told to support them. Pretty much all MSM is onboard and counter-signalling online tends to get banned.
Most people will unquestioningly accept the reality with which they’re presented.
As those earlier polls indicate, any view can be changed.
If, for example, I was to seize control of Australia’s internet and major news organs, within a few months of pushing sob stories about innocent, hard-done-by Aussies stuck abroad, alongside a narrative of how Aussies always look after their mates (footage of Fuzzy Wuzzie Angels on the Kokoda Track, Anzacs playing 2-up, something with Cathy Freeman), then I’m quite sure I could turn the majority against tight arrival caps and have my countrymen up in arms about the harsh treatment of their fellows.
I’d need a good PR firm but I could do it.
And so we come to the point: to control a society you must seize its cultural high grounds. You must infiltrate and subvert publishing, media, Big Tech and education. Do that and the nation is yours.
Or at least, 60 – 70% of the population. There’s always that pesky minority of curmudgeons like you and I to gum up the works.
Only a small percentage of any population are thought leaders. The rest, though they do not know it, are thought followers. They accept the status quo – not grudgingly, but enthusiastically, as though it is obvious and anyone who thinks otherwise is an idiot. Much human behaviour is unthinking imitation of others, from meal times to sexual practices.
The same rampaging Nazi in 1930s Germany would be a rampaging SJW in 2020 Portland had he been born there instead, not to mention a rampaging Viking, a genocidal Hutu, a Baroque dandy, a cosmopolitan Babylonian or stern follower of Aboriginal tribal law, all depending on where you put him and what you told him every day.
It’s not quite that simple, of course. You need to make the target beliefs not just popular, but popular with the right people – the rich and famous, influencers, people on the telly. Glamorous politicians, CEOs and other management figures, adored musicians and admired moving-picture actors. That is, target beliefs must be made to appear high status.
You must focus on women. Once ladies are convinced that it is cool to remain a virgin until marrying at a young age and having many children, watch the rest of society (men) spin on its heels to accommodate their new preference.
Children are even easier to indoctrinate, the younger the better.
You need to appeal to the overproduced elite; the strivers who are eternally virtue signalling. A subtly reactionary movement that includes some student debt relief, public health care and the prospect of decent jobs for over-educated baristas will be far more popular than you think.
People focus too much on nonsense such as civil w*r, sec*ssion, homelands, guns and tins of baked beans.
If you want to fight against societal changes you disagree with, note that those who did it before us managed to do so without firing a shot.
The cultural high grounds are place from which you manipulate society’s strings.
Of course, the average reader cannot suddenly take over Google and fix the algorithm. However, he can see how to cut the mannequin strings used to manipulate himself and his family, at the very least.